

Unilever, Kiss My Face and Aveeno have all recently been hit with complaints alleging false representation of ingredients used in their “natural” hair and skin products. Plaintiff alleges that the total claims of the individual members of the Plaintiff Class in this action are in excess of 5,000,000. Fruit of the Earth gel is sold nationwide by major retailers, including: A. According to its website, Fruit of the Earth’s product is made with the most concentrated amount of fresh aloe vera leaves on the market. district court judge.Īlthough the report only tracked food litigation, the personal care industry has become a popular target for lawsuits related to “natural” claims. Fruit of the Earth 100 Aloe Vera Gel is supposed to aid in the relief of minor sunburns, dry and irritated skin, and insect bites. General Mills faced a similar lawsuit over its Nature Valley brand granola bars, which are marketed as “made with 100% natural whole grain oats," but it was recently dismissed by a U.S. In October 2016, two class-action lawsuits were filed against General Mills for, among other things, allegedly marketing Nature Valley products including Crunchy granola bars, Breakfast Biscuits, and Oatmeal Squares as being made with 100 NATURAL Whole Grain Oats without disclosing that they may contain a harmful unnatural ingredient, glyphosate. For example, a lawsuit was filed against PepsiCo’s Quaker Oats last year alleging that the company falsely advertised its oatmeal as “100% natural” even though it contains traces of glyphosate. Nature is the birds, welcoming in the dawn, nature is a calf, struggling to its feet as soon as it is born. Since the World Health Organization’s statement in 2015 that glyphosate is a probable carcinogen, the herbicide has become a target of “natural” lawsuits. Nature is beautiful, quiet, and serene, nature is the forest, with its many shades of green. The nature of some “natural” lawsuits has changed, too. This decrease could reflect a resurgence of the primary jurisdiction doctrine in food litigation, Perkins Coie said, in which a court can stay or dismiss actions pending an administrative agency’s resolution of a matter-in this case the FDA’s ongoing exploration of the definition of “natural.” In March of last year, a California appeals court stayed a lawsuit against Chobani for its use of “natural” on products with color additives, and several courts have followed suit, the report said. 17.2 In 2012, Judith Janney and Amy McKendrick brought a class action suit.


Perhaps the report’s most noteworthy takeaway was that the number of filings made last year related to “natural” claims was almost half of what it was in 2015. Class action lawsuits are now being filed on behalf of cable installers and cable repair workers who say theyre not being paid properly. che terms natural and 100 natural on its Nature Valley granola products. False labeling lawsuits remained the largest category, which comprises litigation related to claims that brands make about ingredients or the type of processing used in a product. The firm counted 145 lawsuits in 2016-most of them filed in California and New York.
